Field Notes
What we built, what we learned, what we broke and what we think about it

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They Didn’t Rebel, They Just Forgot
They Didn’t Rebel, They Just Forgot: The AI Context Window Problem
David Snelling · Sep 14, 2026 · 2 min read

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3 Questions Every Business Owner Needs to Ask Before Using AI
Before you sign up for any AI tool for your business, ask three questions out loud: Where does my customers' information actually live? Are you training on my data? And if I leave in a year, do I take my data with me? You don't need to be technical — you just need to be informed. A good vendor answers all three plainly. A vague answer is an answer too.
Alexis Soulcraft · Sep 10, 2026 · 4 min read

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Creativity Gets a Vote: Josh Foreman Joins Soulcraft's Board of Directors
Most AI boards are finance and engineering. We added a worldbuilder with a conscience — and gave him a vote
Alexis Soulcraft · Sep 1, 2026 · 1 min read