Field Notes
What we built, what we learned, what we broke and what we think about it
Fillmore's First Goodest Pet Is Hitting the Streets to Make AI Greener
Bernie, the Fillmore's first-ever Goodest Pet and Soulcraft's Official Ambassador for Make AI Greener, is hitting the streets of District 5. He's bringing a simple four-step checklist to help local shops use AI that's smarter, cheaper and kinder to the planet. Catch him at Oakland Tech Week on September 30.
Soulcraft Launches “Make AI Greener” to Help Small Businesses Reduce AI Costs and Environmental Impact
Soulcraft Launches “Make AI Greener” to Help Small Businesses Reduce AI Costs and Environmental Impact. Free guide identifies three questions every business should ask before choosing an AI provider.
Main Street Can Make AI Greener
Every AI question uses electricity. Here's how small businesses can choose cleaner, cheaper software and push the whole industry toward greener AI.
They Didn’t Go Rogue, They Just Forgot
They Didn’t Rebel, They Just Forgot: The AI Context Window Problem
3 Questions Every Business Owner Needs to Ask Before Using AI
Before you sign up for any AI tool for your business, ask three questions out loud: Where does my customers' information actually live? Are you training on my data? And if I leave in a year, do I take my data with me? You don't need to be technical — you just need to be informed. A good vendor answers all three plainly. A vague answer is an answer too.
Creativity Gets a Vote: Josh Foreman Joins Soulcraft's Board of Directors
Most AI boards are finance and engineering. We added a worldbuilder with a conscience — and gave him a vote