Investor Relations

Every business deserves its own advisors.

AI that helps you build, operate and scale — a business, a store, a creation with a table of advisors who know your business and grow with it.

Where it began

The question

“What if two AI instances could share memory, work together, and hand off context the way a well-functioning team does? That question became Brainy — and Brainy became Soulcraft.”

— David Snelling, founder, August 2024

Where it stands

What we've built

One place where a small business or a maker builds what they sell, runs the place that sells it, and grows — instead of the six things they rent today. The first business already trades on it, and all of it is ready to release this quarter.

There’s a difference between a tool and a partner. A tool forgets you every morning. A partner notices what you need before you ask, remembers every decision, and is at the table when it counts.

Workshop
Tell it what you want and build alongside it: your website, your shop, your booking page, a course, a book. You talk, you change your mind, and it takes shape in front of you.
Venue
Where the business runs: bookings that hold themselves, a till that reconciles itself, orders, your customers, a website that is already yours — one screen in the morning, and every sale kept in your own records.
Anima and the Self
Everything you and your business know, kept and remembered. Advisors for the know-how, marketing, sales, operations, finance, your guests, and the world outside, each speaking from what the business has decided and citing the record it came from.
Brainy
The engine underneath: a private brain for every person and every business, on machines we own. Nothing is mined or sold, and nothing leaves; take everything, whole, any day.

Eight provisional patent applications filed August 3, 2026, covering the Self, the Accords, and the engine beneath them.

What a business stops paying for

Twenty-one subscriptions, twenty-one logins, twenty-one bills, and the hours spent copying between them. By our own calculator at soulcraft.com/math that is $1,198 a month in tools and $2,350 in the advisors you would otherwise hire: $3,548 against $199, so you keep $3,349 a month — $40,188 a year.

Booking and ticketing

Website and online store

Email marketing

A customer database

Forms and surveys

Digital waivers

Loyalty and points

Gift cards

Staff scheduling

Reviews and reputation

Social scheduling

Keepsake and referral marketing

Point of sale and terminal

Inventory tracking

Privacy-safe analytics

An app or site builder

AI writing

Video and live streaming

A community platform

AI coding credits

App hosting

Where you start

Not a blank page: a candle bar with a kitten lounge, a cooking class, a pottery studio, an axe-throwing range, an escape room, an inn with a bar and dining room — every page and price yours from day one.

The promise

No one is tracked here, and nothing leaves.

Every piece of advice cites the actual record it came from.

Ours is a door — export your mind, your site, your records, everything, whole, any day you choose.

The only thing we sell is the software.

Real businesses run on it today, including a candle bar and kitten rescue in Charlotte.

We ship every day, on our own hardware in Germany, powered by falling water.

$199 a month is everything — every tool, your first venue included; each further venue is $49. We take 5% of what you sell online and 2% in person, out of your payout, never your guest’s bill. Gift cards are free until spent, and there is no contract.

Who's building it

The team

Alongside the founders, an advisory board spans legal, operations, sales, creative, and marketing. Meet everyone →

Talk with us

Inquiries

Write to us directly — every inquiry is read and answered by the founders. We'll share materials in conversation.

Already an investor? Enter the investor portal → — by invitation, sign-in required.

This page is provided for general informational purposes only. Nothing on this page constitutes an offer to sell, or a solicitation of an offer to buy, any securities of Soulcraft Labs, Inc., and no such offer or solicitation will be made except through definitive offering documents provided to qualified recipients. Statements about plans and future products are forward-looking, reflect current expectations, involve risks and uncertainties, and may change without notice.